Bring your idea, business or workflow to life with 1:1 coaching.
An 8-week private coaching programme for founders, operators, marketers, consultants, creators and ambitious beginners who want to learn how to build real websites, apps, dashboards and growth systems using AI.
You do not need to be a developer.
You do need curiosity, consistency and a real willingness to build.
[private][private programme]
1:1
8
weeks to live version 1
2
private spots per month
Idea
Choose a realistic version 1 and turn the idea into a plan.
Build
Use AI coding tools without losing control of the project.
Ship
Deploy a live product with logs, domains and checks covered.
Grow
Add content, SEO, pSEO or marketing workflows once it works.
[01] Builder shift
/ For people who want to become builders in the age of AI
You no longer need years of traditional coding experience to create useful software. But you do need to understand how the pieces fit together.
That is where most people get stuck. They try ChatGPT, Cursor, Claude Code or Codex. They get something working. Then the files get confusing, GitHub breaks, the deployment fails, the database does not connect, or the AI starts making changes they do not understand.
This programme is designed to fix that by working through the actual process of building, shipping and improving your own idea.
Choose a realistic version 1 and turn the idea into a plan.
Use AI coding tools without losing control of the project.
Deploy a live product with logs, domains and checks covered.
Add content, SEO, pSEO or marketing workflows once it works.
[02] Fit
/ Maybe this sounds like you
Your business runs on Wix or WordPress, but you are starting to feel the ceiling.
You have a product idea, but no technical co-founder.
You are stuck in spreadsheets, Notion, Airtable or manual workflows.
You have tried AI coding tools, but everything falls apart when you hit errors, files, GitHub or deployment.
You are a marketer who wants to build landing pages, content systems, pSEO pages or growth workflows.
You are pre-idea and just know you want to become more capable with AI.
You are a founder who wants to prototype faster without waiting weeks for technical help.
If any of that sounds familiar, this is for you.
[03] What this is
/ Part coaching, part apprenticeship, part hands-on build sprint
The goal is not to turn you into a traditional software engineer. The goal is to make you technically confident enough to build, ship, debug and improve useful things with AI.
The project might be
[working principle]
You will not know everything. You will know enough to be dangerous.
And that is the point. You leave with enough understanding to keep moving after the 8 weeks end.
[04] Outcomes
/ What you will be able to do by the end
what a repo is and how a codebase is structured
how to work locally on your own machine
how files, folders, packages and dependencies fit together
how to use GitHub Desktop without panicking
the basics of Git: commits, branches, push, pull, merge and rollback
how to use Cursor, Claude Code and Codex for different jobs
how to brief an AI coding agent properly
how to stop AI from making a mess of your project
how to review, test and debug AI-generated code
how to plan an app before asking AI to build it
how frontend, backend, database and auth connect
when to use tools like Vercel, Render, Supabase, Neon and Sanity
how to deploy a working product
how to connect a domain
how to read logs and fix common deployment issues
how to structure content for SEO and answer engines
how to keep improving your product after the programme ends
You will no longer be someone who only has ideas. You will be someone who can start turning them into real things.
[05] How it works
/ 1:1 only
This is hands-on. I review your project, help you debug, shape your build plan and guide you through the parts that usually make beginners give up.
I only take 2 people per month so each person gets proper attention.
[01]
weekly 1:1 coaching sessions
[02]
async support between sessions
[03]
project reviews
[04]
guided build sessions
[05]
templates and checklists
[06]
access to the learning hub
[07]
a final launch and roadmap session
[06] Structure
/ The 8-week structure
Week 1
We choose the right project, define version 1 and get your machine set up properly.
You will learn
By the end
You will have a project spec, local setup, GitHub repo and first commit.
Week 2
We turn the vague idea into something an AI coding agent can actually work with.
You will learn
By the end
You will have a clear app blueprint and build plan.
Week 3
The product starts becoming real as we generate, edit and understand the first version.
You will learn
By the end
You will have a working local version of your project.
Week 4
Most useful products need to store information, so we add real data.
You will learn
By the end
Your project will have a real database-backed feature.
Week 5
If your project needs users, we add the right authentication flow.
You will learn
By the end
Your app will have the right user flow for version 1.
Week 6
This is where your project goes live.
You will learn
By the end
Your product will be live online.
Week 7
We make the product more useful, credible and ready to share.
You will learn
By the end
Your project will have a stronger product and growth layer.
Week 8
We review what you have built, fix priority issues and create a clear next plan.
You will learn
By the end
You will know how to keep moving.
[07] Learning hub
/ A one-stop shop for the process
Inside, you will find practical guides, templates and checklists covering the exact process I follow to build apps and ship products with AI.
Return to it whenever you get stuck on setup, Git, prompting, debugging, deployment, databases, auth, SEO or launch.
[08] Suitability
/ Who it is and is not for
This programme is practical, but it is not magic. AI makes building easier. It does not remove the need to think clearly.
[09] Why
/ Why 1:1, why now
That is why this is private coaching. You get help with your actual machine, repo, error, project and confusion, not a generic demo app that looks easy in a tutorial.
The ability to build with AI is becoming one of the most useful skills you can learn. You do not need to become a full-time developer, but understanding how software gets built gives you a serious advantage.
Test ideas faster and understand what your product actually needs.
Automate workflows and replace fragile manual processes.
Build landing pages, growth systems and structured content engines.
Create better client deliverables and ship products of your own.
[10] Examples
/ What we might build together
Part of the programme is helping you choose the right project for your level, goals and timeline.
[what makes this different]
This programme teaches the full process by building something real. You learn Git because you need to save your work. You learn databases because your app needs data. You learn hosting because your product needs to go live. You learn debugging because things will break.
[the outcome]
By the end of 8 weeks, you will have brought an idea to life. You will understand how your product works, how to make changes, and how to use AI coding tools with more confidence.
[11] Apply
/ 2 private spots per month
I only take people I think I can genuinely help. If it looks like a good fit, we will have a short call to talk through your goals, project idea and current level.
I am currently taking 2 people per month because this is hands-on. Each person gets direct attention, project reviews, async support and help with the messy parts of learning to build.
What do you want to build?
Why do you want to build it?
What have you tried already?
How technical are you today?
What would success look like after 8 weeks?
Can you commit time each week outside the sessions?
Are you more interested in building a product, website, dashboard, automation or growth system?
[12] FAQ
/ Common questions
No. You do not need coding experience. We start with the fundamentals and build from there. You do need to be comfortable using a computer, willing to learn and prepared to practise between sessions.
That is fine. If you are pre-idea but know you want to become more capable with AI, we choose a project that makes sense for your goals. The best first project is usually something useful, small and practical.
That is completely fine. You might improve what you already have, build something alongside it, or learn how to move beyond template-based tools. We choose the right approach based on your situation.
No, not in the traditional done-for-you sense. We build it together. I guide you, review your work, help you debug and show you how to think through the process so you leave more capable than when you started.
It depends on your project, but we may use Cursor, Claude Code, Codex, GitHub Desktop, Vercel, Render, Supabase, Neon, Sanity and other modern builder tools. The tools matter, but the workflow matters more.
You should have a live version 1 by the end. The exact scope depends on your idea, current level and how much time you can commit. We choose a realistic version 1 so you actually ship.
You should expect to spend time outside the sessions. As a guide, 3-5 hours per week is a good minimum. More time means faster progress.
For now, this is 1:1 only. Team and cohort versions may come later, but the current offer is private coaching.
The beta price is GBP 2,000 for the full 8-week programme. There are 2 private spots available per month.
If it looks like a good fit, we will have a short call to talk through your goals, project idea and current level. If I think I can help, I will invite you to join the next available slot.